2026-07-10

the screenstoppers stood in a room holding warm drinks and pretending not to count followers. Everyone was talking about growth and one person said their practice was pre-revenue but culturally liquid. I wanted to go home immediately. Then someone asked how I plan to scale and I said Go ahead and size me up but posterity is my TAM And then he looked up my social media following and was like you only have 2000 followers that’s not a market that’s a mailing list and I said size is real size. Scale is imagined size. I know every artist worth knowing dead and alive. That’s a lot less than 2000 people. That’s like…a hundred people. And it shouldn't be more than like 100 people. Because the secret to being an artist is, like, you're not going to make a lot of money or be popular or even well liked even if you do die and end up famous but you get to be the person on the other end of this deal like that society makes with history where it's like , ummm, let's give one person in society the freedom to do whatever they want. It doesn't matter. Art takes time. We're, um, we're only just beginning to understand what Man Ray did, so I'm not worried about whether people get me. I have no personal history or memory of the body's, the postures, the commodities, the shit I have posted. The absence of a content strategy and audience makes me feel good about my personal brand. The idea that your brand experience is special, well it isn't. The algorithm is not my boss. It's my landlord, priest, parole officer, father, and smallest available god.