A letter of interest; curriculum vitae including past and current teaching; artist/research statement; educational philosophy; an index of supporting materials that may include published articles, papers, or syllabi; a list of anywhere from two to six references (names, addresses, telephone numbers and email addresses) should support anywhere from 8 to 20 images of professional artwork (each image no larger than 3MB JPEG file and 3000 pixels on longer side) captured, professionally, with something other than a cell phone-- a subscription to state-of-the-art post-production software is recommended to adjust the white balances of images ordered by title, dimension, material, date of completion, and exhibition history, and that are independent of any one exhibition context other than the internet. The requirements for how a single PDF file should represent the work of art may involve all of the above or a variation on the standard; the document catalogue is not a substitute for social media and should not function as a self-published literary work.
Adobe’s vision for how to share documents over screens emerged from the client-server protocol pitched to Microsoft, in the early 1990's, as a solution to personal computing. Marc Andreessens Netscape browser made the problem of how to connect to the internet legible in terms of what was required to display it. The same component structure that let you see documents instead of simply store them was marketed as a service to general users,